While it might seem like a minor thing, an email list can actually make or break your conversion rates.
While it may seem that you’ll have just as much success by using paid ads or even social media and Pinterest, an email list is the one thing you have FULL control over.
What does that mean? Well, it means you’ll be able to get messages directly to your audience, ensuring that they will see it. But also, and most importantly, you own your email list.
Don’t believe me when I say that you absolutely need an email list as an online business owner? Keep reading to find out why it’s a crucial tool for your biz!
1. Stay in the minds of potential clients.
The most important reason to build an email list is to stay on the top of your potential client’s mind.
When a potential client sees your website, they might not need your services immediately. But down the line, they might need exactly what you offer.
By that point, unfortunately they might not remember your business.
Putting effort into your social media presence or Pinterest marketing is great, but it’s not the most reliable way to ensure your business’s longevity.
When a potential client lands on your page, give them a reason to stay in touch. Then on a weekly, bi-weekly or monthly basis, you can remind them of who you are, what you do, and why it matters to them.
These reminders will keep you present in their minds so that when it comes time to look for a service provider, you’ll be first on their list!
2. Determine what your audience really needs.
So, you’re trying to determine what type of services or products your audience really wants and needs.
Why not ask them yourself?
That’s the beauty of an email list. You create a direct line of communication between you and your readers.
By building an email list, you’re creating a loyal base of followers who trust you and your brand (more on that in a second!) In turn, you have the opportunity to speak to them directly and find out what they need to be successful in their business.
Not only does this take the guesswork out of developing your services and product offerings, but it will actually be mutually beneficial to you and your audience.
Your readers will likely be grateful that you reached out and be more likely to purchase products and services that they feel are tailored to their needs.
It’s a total win-win situation!
3. Build trust within your audience.
Remember when I said that your email list will create a loyal following?
Well, one of the things you want to do early on in developing your business is create trust among your readers (and future clients).
Building confidence in your brand is as easy as providing valuable, relevant information through an email newsletter.
You can shout from the rooftops that you can provide beneficial resources and services to your audience. But until you show them, they’re unlikely to fully trust you.
Establishing trust allows you to charge a premium on products and services, while removing any doubt your audience may have before hitting the “Purchase” button.
By showing up consistently in their inbox with great content, your audience recognizes you as a reliable source. They feel like they can count on you and this will cut out the resistance they may have towards a stranger.
3 ways to make more money in your business right now.
4. Identify areas where you're wasting time.
Any business owner knows that time truly is of the essence. No one has time to waste on activities that aren’t doing anything for them or their business!
When it comes to Opt-In Freebies, you can use your email list to evaluate which will be most interesting to your audience.
If you’re offering multiple Opt-In Freebies, but only one of them is consistently bringing in leads, then you know which one you should focus on.
For instance, although you create both eCourses and checklists, you might find that your checklists account for 75% of your signups. In this case, you know what your audience wants and you probably don’t need to spend a ton of time making eCourses for them.
When you remove that from your to-do list, you’re free to create even more checklists or worksheets that will produce a higher conversion rate.
You know what your audience really wants and you’re able to give it to them. Think of how many more signups you’ll get with this tailored experience!
5. Increase your profits with Sales Funnels.
Did you know that Sales Funnels aren’t only beneficial for product-based businesses? Yup, you read that right!
Let’s talk first about what a Sales Funnel actually is.
When we talked about recognition and trust, I talked about how your audience is far more likely to buy from you when they know you and what you do.
Someone might be less inclined to give you their money if they are new to your page and don’t really know a whole lot about your business.
A Sales Funnel can help with this doubt. When cold leads land on your page, they will be brought into a path that slowly develops trust in you.
Here’s a simple diagram of a Sales Funnel:
Someone’s entered your Sales Funnel… Now what?
Once someone enters your funnel through an email list, here are your next steps:
- Provide them with an opportunity to receive free content in exchange for their email address.
- Continue to deliver FREE and VALUABLE content without asking for anything in return.
- Introduce your audience to your paid products and/or services. By now, your audience should feel confident in spending money on your quality content.
- Convert your original lead into a services sale or product sale.
As you can see, all of these crucial steps are possible BECAUSE of your email list. They can’t happen without that client opting-in in the first place.
By creating an email list, you have easily set the foundation for creating longevity in your business and establishing long-term, loyal customers who will pay you for your products and services.
Sounds great, right? We thought so, too!
I’m a big believer in the power of an email list in simplifying your biz. I hope that with this post, I’ve made an email list believer out of you!